Communications Specialist II

Apply now (https://secure.dc4.pageuppeople.com/apply/674/gateway/default.aspx?c=apply&lJobID=531561&lJobSourceTypeID=796&sLanguage=en-us) Job no: 531561

Work type: Staff Full-Time

Location: Main Campus (Gainesville, FL)

Categories: Communications/Public Relations/Marketing

Department: 61010000 - VPBA-VP

Classification Title:

Marketing and Communications Specialist II

Job Description:

Creative design: Create or assist with design or editing graphics, photographs, videos, and creation of campus closure and/or construction maps. Update division photograph and video library. Provide event support to include the development of invitations. This job duty includes coordinating with Business Affairs department staff to assist with voiceovers as well as collaborating with our departments on drone footage and editing the final content. Throughout the process, work closely with the Business Affairs team to ensure the video successfully communicates their vision.

Writing/editing: Create and assist with the development or editing of content of various forms of medium including memos, articles, brochures, and digital communications. Conduct interviews to create original stories for the division. Must be knowledgeable in editing standards. Edits and provides editorial, stylistic, and creative guidance on internal and external correspondence.

Website/Social media: Create and assist with the development of website content, website updates, and social media content. Collect and analyze multimedia/digital analytics from CMS/websites across units to assist with decision-making. Identifies opportunities to pitch story ideas to elevate awareness of Business Affairs Operations.

Lead the production of communications in alignment with the overall strategic plan, ensuring consistency and effectiveness.

Take the lead in presenting creative work to clients and administrators, guiding presentation teams to convey messaging effectively.

Evaluate advertising and promotion programs, ensuring they align with public relations efforts and contribute to organizational objectives.

Observe social, economic, and political trends that may impact the organization, providing recommendations to enhance our image based on these trends.

Work collaboratively with various sources to create diverse and impactful publicity methods, ensuring a comprehensive approach to reaching the target audience.

Obtain relevant information from clients, including product and organizational details, budget constraints, and marketing goals, to tailor communication strategies effectively.

Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Analyze data to inform and contribute to the optimization of communication strategies across multiple platforms and audiences.

A criminal background will be conducted.

Work hours are Monday – Friday; 8:00am – 5:00pm, and selected evening and weekends when public relations and marketing activities are required.

Travel may be required.

Expected Salary:

Expected starting salary $50,000 - $55,000 based on experience.

Minimum Requirements:

Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience.

Preferred Qualifications:Ability to communicate clearly and accurately, both written and verbal.

Ability to carry out multiple projects with minimal supervision.

Strong organization skills, ability to meet deadlines, ability to work independently, and possess problem-solving capabilities.

Poised confident, self-starter.

Creative spirit.

Ability to foster and maintain sound working relationships within the Business Affairs staff, University of Florida departments, and other key stakeholders.

Demonstrated ability to take initiative and follow through.

Demonstrated skills in social media, Microsoft applications, and web-based software applications.

Adaptability is essential.

Special Instructions to Applicants:

In order to be considered, you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required:No

Advertised: 14 May 2024 Eastern Daylight Time

Applications close: 28 May 2024 Eastern Daylight Time